Better Than Prime: 18 Small Business Owners Unite Using One Code for Purpose-Driven Deals (July 8–11)
What’s Better Than Prime Day? Choosing intention, community, and real impact by supporting small. From July 8–11, 18 of our favorite small, thoughtful brands unite across skincare, jewelry, ceramics, clothing, art, home goods, snacks, pet treats, and more—this is a celebration of the makers. The doers. The dreamers. We're not built on lightning-speed shipping to fuel billionaire wealth at the expense of workers under pressure, but one rooted in care, creativity, and connection - uplifting small-batch over mass production.
Why choose us, small businesses over Prime Day?
While billionaires race for margins and machines move faster than people can breathe, we're hand-pouring, hand-making, hand-packing—because every order we send is intentionally made. It's a piece of our heart, our story, our dream, made in quiet studios, late-night kitchens, living rooms turned into workspaces—filled with hope, effort, and intention.
It’s a conscious choice about who your money supports and what it stands for. Your support for small businesses can help build a better world—one mindful purchase at a time.
Here are 18 Small Business Brand Deals this July 8-11
Use Code: BETTERTHANPRIME for their offer:
JEWELRY:
BẠC Collection / @_baccollection_
BẠC /ba:k/ means silver in Vietnamese. Co-founded by a mother-daughter duo, BẠC blends heritage with modern design. Crafted by master artisans in Vietnam and designed in L.A., each piece honors tradition, ethical making, and timeless beauty—preserving Vietnamese silversmithing for generations.
https://www.baccollection.com - 15% OFF
CLED / @cled
CLED is an eco-conscious jewelry brand founded in 2018 in Los Angeles. Our mission is to reduce environmental impact by creating upcycled fine jewelry that reimagines waste into wearable art. Each piece is handmade in-house using traditional techniques, reflecting quality, craftsmanship, and sustainability.
https://www.thecled.com - 15% OFF
Mantle Jewellery / @mantlejewellery
Mantle Jewellery is handcrafted by Eshie in Los Angeles. Each piece is made with care using fine metals and stones, designed to mark life’s moments. Created slowly by hand, these modern heirlooms are meant to be worn every day and grow more personal with time.
https://www.mantlejewellery.com - 20% OFF
STUDIYO Jewelry / @studiyojewelry
STUDIYO Jewelry creates low-maintenance, thoughtfully designed pieces that blend architectural beauty with everyday ease—helping women feel confident, polished, and true to themselves without compromise.
https://studiyojewelry.com - 15% OFF
FASHION:
clau / @clau_designla
Clau creates minimal, modern, and functional leather artifacts with a touch of the clau signature knot. Each clau artifact is designed and hand-crafted in Los Angeles by Christine Lau aka clau, from cutting to stitching, resulting in each one having its own unique personality.
https://www.claudesignla.com - 10% OFF
glee + co / @gleeandco
glee + co is an LA made clothing brand focused on sustainable practices. Made in our family’s manufacturing company, the designs reflect LA’s laid-back yet contemporary style. We mainly use 100% natural fiber & deadstock fabrics, providing comfort & an eco-conscious experience for consumers.
https://gleeandco.com - 15% OFF
Mon Oui / @shop.monoui
Mon Oui is an independent small business that focuses on designing and curating a collection that brings joy. Say yes to the things that make you happy, take care of yourself, then oui can do this together!
https://www.mon-oui.com - 15% OFF
ART:
By Persimmon / @bypersimmon
By Persimmon is a stationery brand by Nadia Maneechote, inspired by the quiet beauty of everyday life. Rooted in her Thai name, Look-plub (ลูกพลับ), her work invites calm and wonder. Based in L.A., Nadia creates art that celebrates small moments and nature’s gentle rhythms.
https://bypersimmon.etsy.com - 20% OFF
SKINCARE:
Dewy Monday / @dewymonday
Dewy Monday is a woman-run minimalist skincare brand turning daily routines into thoughtful rituals. Our earth-friendly formulas nourish skin, uplift the senses, and create softer moments, for you and for the planet.
https://dewymonday.com - 20% OFF
ONDO Body / @ondobody
ONDO (온도), founded by Korean American designer Hana, means “temperature” in Korean. Rooted in sustainability and care, ONDO creates plant-based, palm-free, vegan soaps made with mineral-rich clays and natural botanicals—always cruelty-free, non-toxic, and crafted with intention.
https://ondobody.com - 20% OFF
HOME:
Jumie Ceramics / @jumieceramics
Jumie Ceramics brings together minimalistic forms, tactile textures, and hand-lettered typography in thoughtfully handcrafted ceramic wares and planters. Each piece draws inspiration from the abstract beauty of nature, the art of hand-lettered typography, and the artist’s unique perspective as a woman-owned, queer, Korean American designer.
https://jumieceramics.com - 15% OFF
Mindful Cements / @mindfulcements
Mindful Cements is an AAPI woman-owned studio crafting minimalist and nature-inspired homewares. Locally sourced, our pieces bring purpose to your space and help you savor life’s simple, mindful rituals.
https://mindfulcements.com - 30% OFF
Serein Botanicals / @sereinbotanicals
Founded by Filipino-Chinese maker Joanna, Serein Botanicals offers small-batch, plant-based, handcrafted skincare and home rituals for your self, space, and senses. Made to help you slow down and reconnect—offerings that are good for you and kind to our Mother Earth.
https://www.sereinbotanicals.com - 20% OFF
Yuzu Leaf / @yuzuleaf.co
Yuzu Leaf is an eco-conscious, handmade fragrance cafe with home and body scents inspired by dreaming of opening a cafe with a lover. Many scents are inspired by cafe flavors, nostalgia, or yearning. Yuzu Leaf was founded in late 2020 by Cici Wong who missed hanging out at cafes with loved ones.
https://yuzuleaf.co - 25% OFF
DOG TREATS:
Little Ganshik / @littleganshik
Little Ganshik is a Korean American, woman-owned small business specializing in single-ingredient dehydrated treats for pets. Each item is handcrafted in small batches by Michelle, ensuring quality and care in every piece. All proteins are thoughtfully selected and ethically sourced.
https://littleganshik.com - 15% OFF
FOOD/SNACKS:
One Hot Minute / @onehotminute
One Hot Minute is a Peruvian and Chinese food pop-up based in Los Angeles. Alongside their dishes, they offer handmade snacks and clothing, each crafted with care, love, and its own story.
https://onehotminutela.com - FREE SHIPPING
Rooted Fare / @rooted.fare
Rooted Fare makes connecting to heritage and unique flavors fun and easy by making delicious spreads with beloved Chinese flavors using real ingredients. Our flagship product is Crunchy Black Sesame Butter, a nut and seed spread that's sweet, savory, nutty, and crunchy that is delicious on toast, yogurt, ice cream, right off the spoon, and more!
https://rootedfare.com - 20% OFF
Salted Cow / @saltedcowbake
Salted Cow makes buttery mochi and bold snack mixes with an Asian twist. Try our craveable lineup: sweet savory furikake, tangy sinigang, spicy sinigang, and bold Isaan laab. Small batch, big flavor, and addictive, made for snack lovers who like it wild.
https://saltedcowbake.com - 15% OFF
Join the revolution and support the artist instead of the algorithm, uplifting small-batch over mass production.